From Scene and Herd, the blog for Promo Magazine:
You May Already Be a Loser
Filed Under: General Post, October 18, 2005
From the PRO Awards finalists session:
When Coca-Cola seeded pop cans-cum-GPS cell phones during its “Unexpected Summer” campaign last year, the prize fulfillment crew eagerly awaited calls to track and deliver prizes to its winners. The first call came from Minneapolis; the prize crew tracked the winning GPS can to … a crack house.
The rest of its winners were from a more wholesome demographic. Which was good for the p.r. part of the campaign. - Betsy Spethmann
The next winner probably was a pedophile calling from Neverland...